Quick guide to cover letters

The cover letter is often completely overlooked by job applicants. For some reason, people think a good CV is enough. Sometimes maybe. But, especially with speculative job applications, it's important to have a really strong cover letter that sells you as an individual.

The very worst thing you can do is write "Dear Sir/Madam, please find enclosed my CV for consideration. Regards, Joe Smith". It's a waste of effort, time and paper. It says nothing other than "I have no imagination and no interest in your company or job"

The best cover letters have a few key attributes.

They are typically brief. Nobody wants to read a rambling soliloquy. Anything involving the need to turn a page isn't getting read.

Use exciting words. Keep it energetic. Make sure you sell your skills from the outset and use the limited space on a page to convince the reader that you are a perfect match for their business.

Know something useful. Demonstrate an insight into the recruiters needs. Show them that you understand their business challenges and that you've taken time and interest in them.

Close out with conviction. Instead of "I hope to hear from you", or "In anticipation," try something more positive and action oriented.

For expert advice, head on over to www.cvstrategies.co.uk for the best in application letter guidance.